How to open a brewery. Private brewery: how to open a business. Pros and cons of a franchise

The brewery is a rapidly growing and promising business that is gaining more and more popularity in Russia. Our country is one of the leaders in beer consumption. The demand for this product is high at any time of the year. In restaurants, cafes and bars, visitors prefer live beer. Therefore, most establishments are constantly in search of a local producer of a quality drink.

With proper construction of the business, you can start making high profits from the first months of work. In order to take into account all the nuances, it is necessary to draw up a competent business plan.

This project is designed for a city with a population of more than one million people. Over time, there is potential to scale the business.

Key Success Factors:

High demand for the product;
Product quality;
Affordable prices;
Minimal risks;
Affordable entry price.

The amount of initial investment is 1,882,800 rubles.

The break-even point is reached on the 4th month of operation.

Payback period - 20 months.

The average net monthly profit is 92,500 rubles.

2. Description of the business, product or service

In this business plan, we will consider opening a brewery.

Beer is weak alcoholic drink, obtained by alcoholic fermentation of malt wort (most often based on barley) with brewer's yeast, usually with the addition of hops.

The range of production will include up to 10 types of beer, as well as such drinks as kvass, fruit drink, lemonade, cider, mead, which are also prepared on the equipment for the brewery.

Live beer in the CCT (cylindrical-conical tank) can be stored for up to 3 months. During this time, you will be able to sell products and avoid losses.

Room area 100 m2, of which 50 m2 - manufacturing facility, 30 m2 - warehouse finished products, 20 m2 - staff room, utility room and toilet.

The staff includes 7 people: manager, brewer technologist, cooks, handymen, sales manager.

Working hours: 8:00 - 20:00.

3. Description of the market

The target audience of breweries is small bars, cafes and restaurants that can and are ready to offer their customers exclusive beer.

Every year, customers of establishments become more and more selective, so a high-quality product will allow you to attract a good flow of regular customers.

Beer production in our country 2012-2016 fell, as can be seen from the graph. (Rosstat)

Dynamics of beer production in the Russian Federation, mln.

Also, during these years, beer consumption also falls from 1017 to 840 million deciliters. Therefore, in this area you will face high competition. However, having withstood all possible obstacles and occupying its niche, there is a potential for high profits.

4. Sales and Marketing

5. Production plan

The goal of the project is to open a brewery, maximize profits, scale.

Business registration

The first stage is the opening of LLC (OKVED - 11.00 "Production of drinks"). Next, you need to register with the tax office. The most profitable tax system in this type of business is the simplified tax system (income - expenses).

Registration of necessary documents:

permits from the fire service, SES, housing and maintenance services for the discharge and runoff of water, sewerage.

health books for all employees;

lease contract;
registering a cash register;
contracts for: garbage disposal, deratization and disinfection;
accounting support;

Location selection

Production zone (within the city, or up to 20 km from the city)

Room characteristics

Area: kitchen - 20m2, hall for visitors - 20m2;
Availability of electricity, water, sewerage and ventilation systems;

Equipment

The choice of equipment for a brewery is an important process, since it is the purchase of equipment that accounts for most of the investment. Carefully study the offer on the market. The manufacturer must have a reputation for reliability and quality, as well as a long market life. Buy equipment for a turnkey brewery with a capacity of up to 400 l / day. For a start, this volume is optimal.

6. Organizational structure

For the successful opening and existence of your business, you need to assemble a reliable team that will work smoothly and ensure the uninterrupted production of quality products.

This project requires a team of 7 people:

Manager;
Technologist;
Cooks / line operators - 2 people;
Product Sales Manager;
Handyman - 2 people.

Accounting is outsourced.

At first, the business owner can act as a manager in order to establish the process as clearly and efficiently as possible. The technologist must have more than a year of experience in the food industry (including the production of beer drinks).

General requirements for employees:

Responsibility;
Honesty;
Stress resistance;
Reliability;
Attentiveness;
Ability to learn.

The wages of employees are fixed.

Payroll fund, rub.

	Amount of workers	Wage	Total:
Manager
Technologist
Chefs/line operators
Product Sales Manager
Handyman
Total:

You have decided to open your own brewery for a restaurant - and this is absolutely the right decision!

Today, more and more people prefer shop-bought tasteless canned beer - a lively, tasty, unfiltered and unpasteurized beer with a unique taste and aroma. It is such a product that leading experts in the field of health call truly useful (of course, in reasonable doses).

Where can you find this beer? In a brasserie that owns its own brewery. There is a special, conducive to communication atmosphere and guaranteed fresh beer.

The fashion trend is: it is important that restaurant visitors be witnesses - and sometimes participants - of the sacraments of brewing. Therefore, restaurateurs often place equipment for beer bars directly in the bar, separating the cooking or fermentation zone from the guest zone only with a glass partition. And the guests of the pub become spectators of the show "behind the glass".

Sometimes the owners of restaurant breweries allow visitors to perform (under the supervision of professional brewers) one or two manipulations, so that the effect of involvement in the brewing business is one hundred percent. And beer brewed "personally" is tastier than any other! ..

This spectacle is one of the unforgettable ones: the shining, concentrated movements of the brewer, the feeling of involvement in the process ... And the result is delicious original beer.

Anyone who has ever visited such a restaurant brewery will definitely come back again.

And this means that your business - a restaurant mini-brewery - will pay off in the shortest possible time.

NOMAS is ready to tell you about the rules of work and the nuances of brewing, knowing which, you will quickly reach the profitability of the brewery and win a leading position in the market.

What is the benefit of a restaurant mini-brewery?

Main competitive advantage breweries for a restaurant (micro-brewery) in the market is her price, low compared to an industrial brewery. There is also a stable market for such a brewery - daily visitors. In addition, the microbrewery requires modest areas(30-150 sq.m.), small number personnel(one or two people), she easy to maintain And durable(service life - more than 20 years).

Microbrewery power can vary depending on the growth of the business.

On initial stage we recommend purchasing a minimum set of equipment for a beer restaurant - for example, with a capacity of 200 or 500 liters per day, provided that your pub has 200-250 seats and conditions have been created for guests to sit and chat pleasantly over a glass of good beer and take it with them.

The faster your signature live beer will be loved, the higher the demand for it will be, which means the sooner you will increase the capacity of the pub - say, up to one ton per day.

This problem is solved by acquiring additional capacities without stopping the existing production and does not require significant secondary investments.

And soon you will be able to sell your beer not only in your own restaurant, but also in the city by creating your own points of sale. Depending on the specific conditions in your area, NOMAS specialists will advise you on the equipment of what capacity you need to purchase in order to maximize short time to make a profit.

Live beer from a microbrewery pays off quickly

500 liters

The productivity of the plant is 500 l/day.

Cost item	Consumption per 1 liter	Price, rub.)	Amount (rub.)
The cost of the main raw materials





Sewerage
Electricity
Detergents
Carbon dioxide


Assistant brewer

Total:

The cost of one liter of beer for a restaurant brewery with a capacity of 1000 liters per day, according to the calculations of NOMAS specialists, is as follows (see table):

The productivity of the plant is 1000 l/day.

Cost item	Consumption per 1 liter	Price, rub.)	Amount (rub.)
The cost of the main raw materials



Auxiliary equipment costs

Sewerage
Electricity
Detergents
Carbon dioxide
Service staff costs

Assistant brewer

Total:

Thus, with an increase in the capacity of the brewery, the cost of a liter of beer decreases.

What makes up the quality of beer in a restaurant mini-brewery?

We are sure that you want your brewing business to develop and generate income. It means that you are not rich enough to buy cheap things and make mistakes.

We want to talk about those important factors that will allow you to win in the competition for the consumer, without saving on quality and without investing extra money to the brewery for the restaurant.

So, for the quality of live beer, the decisive factors are

raw material quality,
equipment quality,
beer brewing technology
qualification of a brewer (technologist).

How to choose a manufacturer of restaurant microbreweries?

Serious companies that have been working in the market of brewing equipment for a long time, always complete with beer bar equipment, offer contacts of trusted raw material suppliers, teach classic beer brewing technologies for free, develop and transfer original recipes for free, train brewers for free - i.e. those people who have to work on beer equipment; without fail put the brewery into operation and provide warranty and post-warranty service. In addition, reliable manufacturers have certificates and permits in accordance with the current Russian legislation; has its own production facilities, a modern machine park, qualified engineering and technical personnel and patented developments.

It is very important.

Agree, it is possible, having saved once, to purchase second-hand devices or dubious quality “hodgepodge” from containers from unscrupulous sellers. But who will assemble these devices into a single technological chain? Who will start the production process? Who will train the staff and develop the recipes? Who will guarantee that you will not have to buy new devices again and again and repair the old ones at the same time? ..

How to understand that the equipment for a beer bar is of high quality?

Equipment quality is key. Beer containers made according to standards last a long time, and the beer in them turns out to be delicious. Therefore, before buying a mini-brewery, be sure to ask the manufacturer for the contacts of previous buyers in order to go to them and see the working equipment with your own eyes.

Let's note some more important things.

Exist two approaches to brewing beer, two technologies - the so-called Czech and German. According to Czech technology, beer is prepared using the decoction method; this requires two boilers.
For brewing beer according to German technology, the so-called infusion method is used, using one boiler, where the wort is brewed, then heated, aged for a while, then heated again, etc. A good tank equipment manufacturer owns both technologies for brewing beer and can offer the client options to choose from.
The wort brewer and filtration apparatus must necessarily be equipped with continuously variable speed agitators.
The process control system also plays an important role in the brewing process, so reputable manufacturers provide such an option as switching from automatic to manual wort brewing mode, and vice versa; and also use an individual adjustment system in the design of containers.
Modern technological solutions suggest that external steam must be supplied to the heating jacket, because boiling the wort using heating elements (located in the wort itself) inevitably entails point heating of the product, burning, poor mixing, and the appearance of stagnant zones. The result is bad beer.
Experienced experts will offer you to boil the wort without overpressure, because in this case, the beer will turn out to be softer and more harmonious in taste.
Experts will also definitely recommend including a whirlpool (hydrocyclone) in the equipment.
Upon request commercial offer NOMAS experts recommend paying attention to the fact that the ratio of fermentation and lager tanks is 1:3 - this will allow brewing beer in accordance with the classical canons.
It is important that you purchase a sufficient number of bottles for ready-made beer for your mini-brewery: this will allow you to build optimal storage and sales logistics.
The organoleptic properties of beer are directly related to the fulfillment by the manufacturing plant of such a requirement of standards as the mandatory execution of containers and pipelines from food of stainless steel. In this case, all welds and joints must be sanded to avoid the accumulation of bacteria that spoil the beer; and the containers themselves should have polyurethane foam insulation.
Experts recommend using glycol for cooling tanks; all other solutions (cooling the room as a whole, etc.) do not ensure compliance with the classical technical process.

To summarize: the purchase of equipment for a beer bar or restaurant will definitely pay off in the shortest possible time and will take you to a leading position, subject to a few simple rules - you need to accurately calculate the market capacity, buy high-quality tank equipment from a reliable manufacturer and equip your own stylish restaurant brewery, which you will visit again and again regular visitors will come for delicious fresh beer!

A microbrewery is a highly profitable business. The sales market here will be simply huge, and the demand for products will be high. Despite the fact that there are quite a lot of microbreweries on the market now, there will always be a place for a new entrepreneur in this segment. Therefore, by competently approaching the development of a business plan and the development of business processes, you can achieve serious success with a relatively small investment.

What is a microbrewery business plan

For the success of a business, it is important to create a detailed and thoughtful business plan. It includes:

selection of premises;
equipment selection;
recruitment;
choice of taxation system;
financial plan, calculation of expenses;
marketing and advertising concept;
production technology.

Getting Started: Documents

To create a mini-brewery, it is necessary to open a limited liability company. An individual entrepreneur is not suitable here, since the production of alcoholic beverages is regulated by 171-FZ of November 22, 1995.

Opening an LLC includes:

preparation of constituent documents and their notarization;
state registration legal entity;
registration with Rosstat;
registration with the tax office.

After registering for a legal entity the premises in which the brewery will be located, you will need to obtain permits:

from the state fire supervision authorities;
from SES to launch equipment;
from utilities to water supply and sanitation.

After completing these documents, in some regions you will need to obtain a license. Since beer is an alcoholic drink, here you will need to pay an indirect tax, that is, an excise tax. Its size depends on the strength of the beer.

room

To open, you need a room with an area of 40 m² to 100–300 m². It must be divided into a production area, a warehouse and an administrative area. The premises must comply with fire safety and sanitary standards.

Equipment

The choice of equipment will be determined by:

financial possibilities;
the planned productivity of the brewery;
way of making beer.

The minimum starting capital for opening a mini-brewery is about 2 million rubles. Initial costs are dictated by your budget, the concept of the enterprise, production technology. Currently on the market you can buy equipment from Russian manufacturers. It will cost from 1.5 million rubles. You can also choose German or Austrian equipment. The costs here will be from 30 million rubles. You can purchase:

Voltage regulator;
refrigerating chamber;
beer dispensing system;
technological capacities;
fermentation tanks;
water purification system;
equipment for sterilization and washing.

If you want to open a full cycle microbrewery, then you will need to add equipment for the production of malt wort to this list.

Underwater rocks

Doing business in Russia is complicated by the fact that raw materials have to be purchased abroad. Therefore, you should come up with 2-3 options for the supply of malt and hops and have a sufficient amount of them in stock.

Some companies have difficulties with sales, so it is better to organize your own retail sales network or at least a separate store.

Beer is not stored for long, which also makes it difficult to sell. That is why losses are possible due to an expired drink.

It is necessary from the very beginning to strive to expand the business, because the cost of a liter of beer in large-scale production will be much lower.

Although it is quite difficult to burn out in brewing, a lot of money will have to be invested in the promotion of products. There will be advertising, and press releases in various publications, and personal sales, and attracting sponsorship.

You should be reasonable about pricing and not sell products above the average market price. High-quality beer, made from good raw materials, at a reasonable cost will definitely find its buyer.

Expenses

Initial costs:

equipment - 2-30 million rubles;
development of an advertising concept - 50-100 thousand rubles;
freight transport - 1-3 million rubles;
paperwork - 15-20 thousand rubles;
repair work - 500 thousand-1 million rubles.

Monthly expenses:

rent of premises - 40-80 thousand rubles;
maintenance of the premises - 5-10 thousand rubles;
raw materials - 500-700 thousand rubles;
salary - 150-200 thousand rubles;
taxes + excise - 600-800 thousand rubles.

We buy a ready-made mini-brewery

Acquisition ready business is always easier and will allow you to start making profit pretty quickly.

Pros and cons of a ready-made business

Pros:

working business with own concept;
saving time that would have been spent on paperwork, setting up an enterprise and starting production.

Minuses:

the difficulty of reorienting the enterprise to its concept;
the difficulty of making a profit at first in the event of the purchase of a loss-making enterprise.

Pros and cons of a franchise

Pros:

the ability to use an existing brand for your own promotion;
no need to think through all the details of opening an enterprise (they will already exist within the franchise).

Minuses:

the impossibility of creating an enterprise with its own concept;
the inability to significantly change the original stylistic and production concept of the franchise, depending on market demand and other objective factors;
quite a large initial investment.

How to choose and equip a place

It all depends on how exactly you plan to sell your products. On average, a microbrewery occupies approximately 50-80 square meters of production space (depending on the bulkiness and amount of equipment). That's what it is distinguishing feature small businesses in this area. A full-fledged beer factory occupies an average of 100-300 square meters of area.

If you plan to ship a drink, then equipment should drive up to the premises without any problems. Be sure to provide for a separate room (warehouse) for storing ready-made beer and raw materials. The room must be equipped with a good system of uninterrupted ventilation, central sewerage, heating, and electrical wiring. In addition, do not forget about fire safety.

How to open a mini-brewery? First of all, the premises you have chosen must pass all the checks without fail. To start work, the following permits will be required: SES - for the launch and installation of equipment, state fire supervision, energy inspection, ZhEK - for the proper operation of sewerage and water supply.

If you decide, in addition to the brewery itself, to open a private outlet, then in this case, choose a room on the busiest street with a convenient location near public transport stops. Renting such an office will be more expensive, but the business will pay off much faster.

Technical question

Equipment for the brewery is the basis of this business. The level of the final product, as well as its taste properties, depends on how reliable and high-quality the equipment will be.

The basic set of equipment for brewing beer independently includes several items: a container designed for primary fermentation, a technological vessel, a laboratory kit, and a transfusion system.

These things are pretty easy to maintain. Such minimum set will allow you to produce 500-700 liters of wonderful beer per day. But imported and more expensive equipment with high technical specifications can give out a volume of 2000 liters. To release beer on tap, you must first buy special sealed kegs.

Acquiring Ingredients

An equally important aspect is the raw materials. A home brewery will not be popular with customers if you constantly skimp on ingredients. As a rule, the standard set of raw materials required for the production of beer includes dry special yeast, hopped malt concentrate.

It is also necessary to acquire a special detergent and disinfectant, otherwise the SES will certainly note the absence of the components necessary for work in its conclusion. Establish continuous uninterrupted supplies of raw materials. A brewery as a business is only profitable if it works without any delay. Therefore, be sure to keep in mind at least one other supplier in addition to the chosen main one.

Recruiting staff

If we are talking about a basic set of equipment for a mini-brewery, then only one person can serve the equipment in this case. However, you can also provide for night shifts.

In addition, someone will have to keep the accounting of a legal entity or individual entrepreneur. The room must be regularly cleaned and cleaned. These responsibilities can be assumed by an individual. The second option is an additional payment to an existing employee.

The brewery as a business is quite profitable in itself. But in the case of opening a parallel point retail intoxicated drink or a bar, it is necessary to count on additional costs in the form of wages for more employees. People should have an active life position and be able to quickly serve visitors. So that the costs of wages employees paid off, appoint a "deal". Therefore, a person will be directly interested in serving as many customers as possible.

We calculate the budget

The business plan for a brewery is relatively simple. It can be compiled by anyone who wants to start their own business, but has never dealt with preliminary financial calculations before. You need to highlight all items of upcoming expenses, as well as preliminary profit.

The business plan will allow you to visually see the items, the costs of which should be increased or decreased, as well as to set the wholesale and retail price of the prepared intoxicating drink. He won't let you invest. cash wasted.

How much does it cost to open a brewery? Experts recommend starting your own business in this area with an initial capital of 150-200 thousand US dollars. This amount will allow you to purchase high-quality raw materials, rent a decent room that meets all sanitary requirements, and purchase high-quality equipment.

Perhaps this is one of the most interesting business ideas, opening a home brewery, I thought about it for a long time and decided to publish the idea itself and a small business plan. I think many people will like this idea. It definitely won’t be boring.

Let's start from afar, in general, about the advantages of a home brewery.

Having tried all the novelties of technological progress, most people began to return to the good old, hand-tested manual production. Again in the price of products that are made by hand, homemade food, pastries, and, of course, beer and kvass brewed by hand according to old recipes. Finally, it dawned on people that all the tastiest things are made by hand, without preservatives and artificial additives, and should be different from conveyor-made products.

People who understand beer, its varieties and appreciate the real quality of this drink, decided to brew it themselves. Homemade beer is fundamentally different from what you can buy in the store, it has its own unique taste, which cannot be obtained by factory production, and which will be appreciated by lovers of this drink. Such production can be organized by the owners of small restaurants and bars. The news that there is a home-made beer on sale will quickly spread throughout your area (although advertising does not hurt), and will help attract new customers.

What you need to implement a business idea: a home brewery.

In order to start, you do not need anything supernatural, you just need to purchase the appropriate technical equipment for making beer. Home breweries are available to everyone, and there is a huge selection on the market for anyone who wants to get into brewing. just type the appropriate request and you can choose a home brewery for every taste and for any task.

Those who do not want to spend a lot of money have an old proven way to equip a container with a large capacity for making beer, this is of course too complicated and it’s better not to worry and buy modern version.

"Bavarian Beer Purity Law" adopted in 1516 states that beer must contain three components: yeast, hops and malt. Anyone who decides to brew beer must follow these rules. Malt is not a problem, it's easy to make, just buy malt extract, you can, of course, make it by hand, from barley, but it will take much more time, so it's better to use ready-made ingredients. The other two components are also easy to get by visiting a store or market. It is important to take care of the quality of the future drink and use quality products.

This is the main competitive advantage of home brewing, it is, first of all, environmental friendliness and naturalness, without any harmful additives, and such beer is truly alive. In addition, if you have prepared beer and the trade has not gone, then you can use it to your advantage for yourself and invite more friends, but let’s say if the order from China, some flying fairies didn’t work, then you sit with these fairies (okay, real were), you puzzle over where to put them, but with beer it’s a completely different story.

Business plan for a mini brewery

Now let's talk specifically about what is needed in order to realize the business idea of a home brewery, consider a brief business plan for opening a mini brewery.

Documents allowing brewing

Each business owner collects before opening Required documents. At the moment, Russian legislation has not introduced a mandatory license for brewing, but in some regions of the country it is necessary to obtain an appropriate license.

Necessary equipment for a brewery

Such a business requires special equipment. The amount of equipment depends on the size of the brewery and on the daily output. For a small brewery with a daily output of about 100 liters of beer, you will need the following set of equipment:

1) Dishes where the primary fermentation of beer will take place.

2) Technological capacity.

3) A system for pouring brewed beer.

4) Equipment for checking the quality of finished products.

You can buy equipment from a special company. As noted above, such companies can be easily found (if there is a desire and money, but there will be beer), you can also find a company that provides documents for various types of beer.

Products for brewing

For brewing, you will need the following set of raw materials:

1. Soft water.

2. Brewer's yeast.

Since it is thanks to soft water that the special taste of beer is obtained, therefore, it may be necessary to purchase equipment to improve the quality of water.

Products for beer can be bought from equipment suppliers, you can also order from abroad or buy from large breweries.

Equipment for the brewery will cost 40 thousand rubles for one set. The initial investment for opening a brewery will be approximately 2 million rubles, the monthly income from the brewery will be in the aisles of 200 thousand rubles. (This is an approximate calculation)

Brewery staff

For a small brewery, especially at the initial stage, you can perform the duties of a director and accountant yourself. It is important to find experienced brewers with the right education. The company will also need:

· Electromechanic.

· Responsible manager for the sale of beer.

· Driver.

· Cleaners.

Also, to organize the sale of beer, it is necessary to hire at least two sellers to work in two shifts (of course, one seller can be hired if he is ready to work so much)

Sales and distribution of finished beer

Since beer is not a product of long shelf life, this is especially true for "live" beer, it is important that it immediately come true and not be stored for a long time in a warehouse. In order to sell this product on time, you need to agree with the shops, but today there are restrictions on the sale of beer, for example, a ban on selling at night, then you need to look for other consumers. These include various cafes and bars and other similar establishments that sell beer.

Initial cost of starting a business

If we take, for example, a production volume of 100 liters of beer per day, then such an enterprise needs about 1.5 million rubles to open. Need to buy necessary equipment, install it. It will also not be cheap to obtain a certificate and issue various documentation allowing brewing. You also need to properly prepare the room. The room must be at least 60 square meters. It can be bought or rented. It is necessary to pay salaries to the staff: brewers, managers, drivers, cleaners and others. It is necessary to purchase raw materials.

The equipment will cost approximately 1-2 million rubles, if it is domestic. Imported equipment will be much more expensive. The monthly income from the brewery will be approximately 600 thousand rubles. On early stages the operation of the brewery during the year will need to invest about 4.6 million rubles, and the net proceeds after deducting all payments will approximately turn out to be in the range of 2-3 million rubles. The next year of work will not need to make such expenses, so the revenue will be more, about 5 million rubles. (These are approximate calculations, everything can be implemented much cheaper or much more expensive)